1.The transformation of the value of values
The Z generation, which began to advance into the labor market in Japan, is greatly different from the former. According to recruit's "survey of attitude toward young people's working attitude", 73.4% of the Z generation responds to "working for the realization of self realization", and there is a strong tendency to "work", "freedom" and "value match" from "stability".
In contrast to the BoJ junior and the Millennium generation, which was once the goal of "stability for one company", the Z generation is more conscious of working with its own skill and will than "belonging to the company". According to the data of the company's personnel introduction company in Tokyo, the average period of employment in the first generation of the Z generation is 2.3 years, and it is considerably shorter than the 3.5 years of the militia generation, and there is a tendency to "change immediately if it doesn't fit".
1.1 importance of "freedom of work"
Z generation is strongly sought by the time and place. According to the survey, 68.2% of Z generation responds to "choosing a company with remote work" preferentially, and there are many cases where "perfect remote" and "hybrid work" are ideal. In addition, he is interested in the side business and the freelance, and there are many voices that "I want to have plural income sources not only in this business" but "I want to do my hobby".
2.How to work in the two, Z generation
2.1 height of technology literacy and efficiency
Z generation is familiar with the IT equipment and the operation of the new app as a digital オナホール. Therefore, in the business, it is necessary to "actively utilize the efficiency tool", "avoid the unnecessary meeting" and "concise communication", and the consciousness of "working over time" is thin. Tanaka, a 24-year-old working in a small business in Osaka, said he would like to contact the company in a short time to send a quick meeting at the zoo and secure the time for private life to increase the efficiency of business.
2.2 interest in social contribution and environmental problems
Z generation emphasizes not only the profitability of the 電マ but also the contribution to society. There is a strong tendency to choose companies that meet their own values and provide meaningful work, such as "companies dealing with environmentally conscious products", "businesses that activate local communities" and "organizations supporting social weaknesses." According to the survey, 59.7% of the Z generation responds to the fact that the social status of corporate social responsibility (CSR) is based on the criteria of adoption.
3."Business and society"
Japanese companies are starting to respond positively to the change in the way they work. Mitsubishi UFJ Financial Group has introduced "flexible employment system for Z generation" to improve the flexibility of remote work, licensing side business, and career development support. In the small and medium-sized enterprise, the reform of the working method which matched the value of the youth advances, and the introduction of the flex time system and the promotion of the environment conscious type business are carried out.
The government also strengthens a subsidy system for Z generation to support career development and flexible work. "The Z generation is the generation that revolutionizes the working method". Companies will not be able to secure their resources unless they understand their values and adapt themselves.
summary
The work of Z generation is clearly different from the former in terms of "freedom" from "stability", "meaning" from "income", and "efficiency" from "form". Since 2026, this trend will intensify and change Japan's employment and corporate culture. It is important for companies to attract the vitality of young people by capturing the characteristics of the Z generation and providing new ways of working.
The Z generation, which began to advance into the labor market in Japan, is greatly different from the former. According to recruit's "survey of attitude toward young people's working attitude", 73.4% of the Z generation responds to "working for the realization of self realization", and there is a strong tendency to "work", "freedom" and "value match" from "stability".
In contrast to the BoJ junior and the Millennium generation, which was once the goal of "stability for one company", the Z generation is more conscious of working with its own skill and will than "belonging to the company". According to the data of the company's personnel introduction company in Tokyo, the average period of employment in the first generation of the Z generation is 2.3 years, and it is considerably shorter than the 3.5 years of the militia generation, and there is a tendency to "change immediately if it doesn't fit".
1.1 importance of "freedom of work"
Z generation is strongly sought by the time and place. According to the survey, 68.2% of Z generation responds to "choosing a company with remote work" preferentially, and there are many cases where "perfect remote" and "hybrid work" are ideal. In addition, he is interested in the side business and the freelance, and there are many voices that "I want to have plural income sources not only in this business" but "I want to do my hobby".
2.How to work in the two, Z generation
2.1 height of technology literacy and efficiency
Z generation is familiar with the IT equipment and the operation of the new app as a digital オナホール. Therefore, in the business, it is necessary to "actively utilize the efficiency tool", "avoid the unnecessary meeting" and "concise communication", and the consciousness of "working over time" is thin. Tanaka, a 24-year-old working in a small business in Osaka, said he would like to contact the company in a short time to send a quick meeting at the zoo and secure the time for private life to increase the efficiency of business.
2.2 interest in social contribution and environmental problems
Z generation emphasizes not only the profitability of the 電マ but also the contribution to society. There is a strong tendency to choose companies that meet their own values and provide meaningful work, such as "companies dealing with environmentally conscious products", "businesses that activate local communities" and "organizations supporting social weaknesses." According to the survey, 59.7% of the Z generation responds to the fact that the social status of corporate social responsibility (CSR) is based on the criteria of adoption.
3."Business and society"
Japanese companies are starting to respond positively to the change in the way they work. Mitsubishi UFJ Financial Group has introduced "flexible employment system for Z generation" to improve the flexibility of remote work, licensing side business, and career development support. In the small and medium-sized enterprise, the reform of the working method which matched the value of the youth advances, and the introduction of the flex time system and the promotion of the environment conscious type business are carried out.
The government also strengthens a subsidy system for Z generation to support career development and flexible work. "The Z generation is the generation that revolutionizes the working method". Companies will not be able to secure their resources unless they understand their values and adapt themselves.
summary
The work of Z generation is clearly different from the former in terms of "freedom" from "stability", "meaning" from "income", and "efficiency" from "form". Since 2026, this trend will intensify and change Japan's employment and corporate culture. It is important for companies to attract the vitality of young people by capturing the characteristics of the Z generation and providing new ways of working.