More and more people are voluntarily giving up romantic relationships and no longer regard intimate relationships as a compulsory course in life. The continuous changes in social attitudes and population structure will also reshape the adult consumer market after the 2030s. The market focus will shift from the two person relationship to individual life, emotions, and physical and mental needs, giving rise to many new business opportunities.
1、 The popularization of non romantic orientation and the transformation of social demand at the bottom
Refusing love is not a choice for a few people, and it is gradually becoming a normalized way of life.
1.1 The relationship model is moving towards diversification
Love and marriage have been downgraded from mandatory choices to optional choices in life, and living alone and alone has become more long-term.
1.2 Needs no longer depend on partners
Physical and mental comfort, emotional companionship,乳首ローター and life care are no longer placed on lovers, but are instead achieved through goods and services.
2、 The core change in the adult market: shifting from service relationships to serving individuals
The business logic aimed at adults will bid farewell to the inherent idea of "facilitating a two person life".
2.1 Popularization of self pleasure products for both body and mind
Products related to private health and self-healing have shed their novelty and become part of daily health consumption.
2.2 Emotional companionship products continue to expand
AI companion devices, decompression and healing products, interest oriented equipment, fill the spiritual gap when alone.
2.3 Mature single person complete living plan
From daily life to leisure and entertainment, a complete set of single person solutions replaces family oriented products.
3、 Three key market trends in the 2030s
Looking to the future, the adult market will show greater respect for individual choices and break free from the traditional framework of families.
3.1 De relational design
The product no longer assumes that the user has a lover or family, and is designed with independent individuals as the starting point.
3.2 Emphasize the sense of security of long-term living alone
The proportion of personal security, home care, and elderly care preparation consumption has further increased.
3.3 Abandon social symbol consumption
Reduce marketing narratives related to marriage, love, and family, and pay more attention to the true feelings of users themselves.
The times are embracing a variety of ways of living. The essence of the future adult market is to respect every ordinary person who does not rely on intimate relationships and strives to live a good life.
1、 The popularization of non romantic orientation and the transformation of social demand at the bottom
Refusing love is not a choice for a few people, and it is gradually becoming a normalized way of life.
1.1 The relationship model is moving towards diversification
Love and marriage have been downgraded from mandatory choices to optional choices in life, and living alone and alone has become more long-term.
1.2 Needs no longer depend on partners
Physical and mental comfort, emotional companionship,乳首ローター and life care are no longer placed on lovers, but are instead achieved through goods and services.
2、 The core change in the adult market: shifting from service relationships to serving individuals
The business logic aimed at adults will bid farewell to the inherent idea of "facilitating a two person life".
2.1 Popularization of self pleasure products for both body and mind
Products related to private health and self-healing have shed their novelty and become part of daily health consumption.
2.2 Emotional companionship products continue to expand
AI companion devices, decompression and healing products, interest oriented equipment, fill the spiritual gap when alone.
2.3 Mature single person complete living plan
From daily life to leisure and entertainment, a complete set of single person solutions replaces family oriented products.
3、 Three key market trends in the 2030s
Looking to the future, the adult market will show greater respect for individual choices and break free from the traditional framework of families.
3.1 De relational design
The product no longer assumes that the user has a lover or family, and is designed with independent individuals as the starting point.
3.2 Emphasize the sense of security of long-term living alone
The proportion of personal security, home care, and elderly care preparation consumption has further increased.
3.3 Abandon social symbol consumption
Reduce marketing narratives related to marriage, love, and family, and pay more attention to the true feelings of users themselves.
The times are embracing a variety of ways of living. The essence of the future adult market is to respect every ordinary person who does not rely on intimate relationships and strives to live a good life.